As the #1 Baby and Preschool toy brand in the world, Fisher-Price® is on a mission to make the lives of families easier and more fun, with baby gear that helps new parents feel ready for anything and toys that delight and help teach kids as they grow from infants to curious toddlers to imaginative preschoolers. Fisher-Price recently introduced a new brand campaign, “Let’s Be Kids,” which celebrated seeing the world as a kid sees it. The campaign is the Fisher-Price Brand’s invitation to grown-ups to look at the world with openness, optimism, humor and enthusiasm – the way kids do.